Joe Limina

Company CEO

Joe Limina is the CEO of Goodride Tyres, bringing over 30 years of experience in tyre retailing, wholesaling, and management. With a career that spans several leading companies in the tyre industry, Joe has built a reputation for his deep expertise in driving operational excellence, business growth, and customer satisfaction.

Before assuming the role of CEO at Goodride Tyres, Joe held key leadership positions at prominent tyre companies. Having started on the floor in a tyre retail store, he progressed to Multi-Site Manager of Beaurepaires Stores which allowed him to refine his skills in retail management, overseeing a network of stores and ensuring their sales and operational success. He gained valuable experience as the General Manager at Total Tyres, where he led strategic initiatives and managed key aspects of sales and operations. Joe also served as the Sales Director at Goodyear & Dunlop Tyres, where he was instrumental in overseeing sales strategies and fostering strong relationships with clients.

Throughout his career, Joe has demonstrated a passion for innovation, sustainability, and growth, making significant contributions to the tyre industry. His extensive background in both retail and wholesale sectors has been a driving force behind Goodride Tyres expansion and continued success. As CEO, Joe is committed to maintaining high-quality standards while positioning Goodride Tyres for future growth in an ever-evolving market.